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CUTIE

Rs. 1,600
✦ FLAT 10% OFF on your first order — use code NEWGRAVE10
✦ FLAT 30% OFF on ordering 3 or more tees — use code CULT30
UNISEX
SIZE

Model is 5ft 11in and wearing size M — fits unisex.

QUANTITY
1

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Overview

CUTIE

Not everything that smiles is harmless.


“Cutie” plays with contrast innocence wrapped around something a little more feral.
The front graphic captures a snarling possum framed in barbed wire,
paired with the sarcastic phrase Keep Smiling.

It’s a quiet joke about appearances. Something soft, something harmless
until it shows its teeth.

Turn to the back and the message becomes clearer.
A ransom-style collage reads Something About Me Isn’t Right,
followed by the warning: Don’t Get Too Close.
Because sometimes the sweetest faces hide the sharpest instincts.

Design & Build
  • Fabric: 240 GSM heavyweight cotton
  • Fit: Oversized / boxy streetwear cut
  • Neckline: Ribbed crew neck
  • Sleeves: Short sleeve
  • Construction: Reinforced seams for durability
  • Print: High-resolution DTG front & back prints
  • Finish: Soft hand-feel with a dense premium fall
Symbology

The possum represents survival through deception.
It’s a creature known for playing dead a symbol of strategy over strength.

The phrase “Cutie” contrasts with the snarling expression,
highlighting the difference between appearance and reality.

Barbed wire framing reflects emotional boundaries
a warning that not everything is meant to be approached.

The ransom-style lettering on the back reflects fragmented identity,
like pieces of personality stitched together by experience.

Together, the design becomes a message:
sometimes the people who look harmless are the ones protecting themselves the most.

Care and Delivery
  • Wash cold, inside-out
  • Do not tumble dry
  • Do not iron directly on printed areas
  • Natural wear enhances the relic-like finish
  • Dispatch: 24–48 hours
  • India: 8–12 working days
  • International: varies by destination
  • Returns/Exchanges: 7 days, unworn, original condition
Invoked
DAY 1
Prepared
DAY 3
Dispatched
DAY 4
Delivered
DAY 8
The Soul

Ink. Not Plastic. Most prints are placed on the fabric. Ours are fused into it. Unlike DTF transfers, which apply a shiny plastic film that sits on top of the garment, DTG printing embeds pigment directly into the cotton fibers.

The Depth

Detail Without Weight. Traditional screen printing builds layers of heavy ink to create an image. The thicker the ink, the heavier the print. DTG captures every shadow, gradient, and micro-detail without stacking ink on the fabric. No thickness. No cracking texture. Only pure artwork printed into the cloth itself.

The Verdict
Screen Print | DTF Transfer | DTG Preferred  ✓

FROM THE ARCHIVE